Comfort, Privacy & Mutual Regard: Exactly How Siren is actually Humanizing Internet Dating

The brief Version: Socially developed Siren is actually transforming the internet dating app space featuring its comprehensive attitude, relatable concern during the day, and customizable privacy characteristics. On Siren, its exactly about linking you with fantastic folks through authentic discussion — not addicting and meaningless swiping. To this end, they’ve produced an enjoyable and secure ecosystem where you can end up being your actual self and let intimate chemistry with a match unfold in a far more natural means — just like it would occur in person.


Employing streamlined connects, enjoyable functions, and hand-held forms, dating applications have actually transformed the way individuals mature date sex. Although it appears easier than ever before to meet up with a person special, the acts of swiping and taste or disliking people based on photographs features practically produced dating a game title — and developed a disconnect among folks playing it.

If you want to combine the genuine convenience of a dating application and the feeling of linking with some one in real life, there’s Siren — a unique internet based program that removes the “shopping for humans” model many other online dating apps have actually adopted.

Through its Question during the day matching system, Siren sets up the framework for discussing interesting topics (like container listing items and philosophical concerns) and sets individuals through those genuine and engaging conversations. In this manner, real characters can be revealed obviously — just as they would directly.

To get more regarding the determination behind Siren, the special characteristics, and the women-led group behind the application, we spoke with Co-Founder and Chief Executive Officer Susie Lee.

A Pro-People attitude: Siren was made With everyone else in Mind

Siren was actually started by two ladies with a feminist perspective — Susie along with her Co-Founder/COO/CMO Katrina Hess — which both wanted an online dating app that has been made up of mutual esteem, privacy, and convenience as top priorities.

Having experienced some bad matchmaking experiences via various other matchmaking programs, Susie and Katrina watched these people weren’t truly constructed with women in addition to their particular desires and needs in your mind. As well as the adverse nature of swiping left and right on men and women ended up being demeaning and didn’t help form high quality associations, specifically for women.

“I just thought this quick sensation that, as a female, I happened to be objectified. The swipe-to-reject style don’t work with me,” Susie mentioned. “we looked back regarding the relationships I had before, and that I never ever found men and women through these strategies.”

Although they had never constructed an internet dating app, Susie and Katrina understood they may make the one that wasn’t just female-friendly, but enjoyable and caring toward everybody.

They got their time studying the tech area and getting feedback from buddies and professionals before and during development. Plus they dismissed people that said men won’t utilize a dating application that has been concentrated on females and gave all of them advanced confidentiality settings.

Siren was released in 2014, and soon it wasn’t merely Susie’s and Katrina’s pals who were using Siren. It had been friends of pals and full strangers — such as men — who were by using the software and expressing gratitude because of it. Term distribute and Siren is a prominent, comprehensive internet dating app since that time.

And although Siren is actually pro-women, there is not an anti-men feeling to it at all. It is proof that a dating app created by women for females can effectively work for all of them and for males.

Safe & friendly ambiance Sets a Positive Tone for any Community

The people at Siren have been very protective of their users, and, since the creators, they knew they might set a confident tone for your community by putting safety precautions in place and producing a welcoming environment.

During some other matchmaking applications folks might experience harassment or catfishing, which is not ever been the case for anyone on Siren, in addition to initiative in the Siren staff is the reason regarding.

“Since we launched, we have had zero reports of harassing messages,” Susie stated. “Authenticity and other people to be able to feel just like you’ll find actual folks on the other side is completely vital that you all of us. We had been really cautious about raising town with a particular method of reputation.”

Susie added that she and her group think people are fundamentally good and therefore if they are offered a safe, friendly ecosystem, they’re going to end up being compassionate and truthful together.

“we are able to supply these icebreakers and they techniques to end up being a little more susceptible and more actual, that is certainly just how people can hook up,” she stated.

Siren’s Mantra: “create Strangers Less Strange to Each Other”

making use of social media marketing many of us utilize, like myspace, the connection is inbuilt using the people we follow and exactly who stick to you, therefore interacting is actually convenient. Siren’s conversation-style system replicates that for online dating, working out for you start those interactions with no awkwardness.

“When you’re working with a total complete stranger in internet dating area, there are many booking exactly how much you trust this person, specially because some web sites are really complicated and now have some fake profiles,” Susie stated. “My personal motto that i usually inform my personal team, and’ve truly embodied this, is to assist ‘make strangers less unusual together.'”

On-Site & Off-Site Benefits Create a Well-Rounded Dating Experience

With their particular matching feature, top-notch safety measures, and unique events, Siren offers singles an unique, safe, and well-rounded internet dating experience from start to finish.

Familiarize yourself with suits in a distinctive Way With Siren’s Question regarding the Day

While Siren has the classic top features of online dating sites (such as texting and blocking capabilities), their own concern during the day is the feature that renders them stay ahead of additional matchmaking apps one particular.

With fun concerns like “Should you may have usage of a billboard, what might you desire it to express?” you’re able to end up being your self and get to know some one on a real degree. You can seek out suits predicated on their particular answers to those concerns plus by the favored requirements like age, sex, and area.

Sufficient reason for this standard of interaction, you never want to fill attributes such as your earnings or looks to appear more desirable to others.

Many picture Settings Helps Eliminate Superficiality

Siren even has a unique way of pictures. There is the solution to maintain your photos obscured and just visible to the contacts, you can also keep your photos visible to everybody.

“to really make it comfortable and not harmful to people to be able to browse their particular professional and private life, we enable everybody to regulate their own image presence,” Susie mentioned.

Unlike the average matchmaking app, people cannot send each other photos, which was intentional whenever Susie and Katrina developed the application. She stated this encourages users to provide both their own phone numbers and go the text offline — and protects people from receiving unwanted photographs.

And no matter which picture alternative you choose, the great thing is Siren’s concern throughout the day — and users’ answers — lets you get in touch with folks on a further degree than simply looks.

Properly relate genuinely to other individuals because of Siren’s Privacy Controls

Another big part of Siren is security, particularly in regards to stopping scammers. Everyone else just who signs up must added their phone number and go into the activation code they obtain via text, which makes sure folks aren’t generating several accounts.

People may prevent and are accountable to the Siren staff other users that happen to be behaving wrongly or abusing the software’s conditions and terms.

Reduced Activities enable you to get Offline & supply New Date Ideas

Besides generating a comfy and safe on-line location for individuals to end up being exactly who they really are and providing them with exclusive solution to start conversations, Siren is bringing the alternative by holding offsite occasions. Susie stated these can end up being outstanding option to the typical coffee big date, that may frequently find yourself sensation like a business conference or meeting.

“I think meeting in this way provides a lot more meaningful hookup. We are pairing with local organizations and businesses provide all of our people incentives and discounts to spots like museums, lectures, and film celebrations,” she mentioned.

Even people who have already found somebody on Siren hang in there for your occasions since they’ve become a part of that community now might easily find brand-new date tactics. While these events are currently just becoming held in Seattle, Siren has actually intends to broaden some other towns and cities quickly.

A Diverse User Base Reflects a Diverse Team

Besides Susie and Katrina (a.k.a. Mama Hess on her protective character), the Siren staff is comprised of CTO David Golightly together with expert advisors including Lisa Stone (Co-Founder of BlogHer) and Gayle Karen Young (CTCO at Wikimedia).

Even though they all handle important components of the company (from advertising to customer support to graphics to development), in addition they set consumers 1st regardless of the job available.

And with a software produced by two females of tone — exceptionally rare in the tech industry — Susie and Katrina desired to bring in a person base that is just like varied since organization is.

Siren’s user base isn’t like your typical online dating app market — which tends to predominantly be heterosexual males, more youthful singles, and other people looking hookups. The gender ratio on Siren leans a little a lot more female (55percent to 45per cent), and a lot of members are over 30 and looking for a meaningful go out or relationship.

“we are gearing older, and I think this has been fantastic for us,” Susie mentioned.

Exactly what Siren additionally does very well is include various types of folks, specifically those inside LGBTQ society. A part of Siren which was especially important into team is actually a “non-binary” gender choice for folks when they complete their profile.

Susie and her team realize that sex and sex are not set-in stone for a few people, even though terms like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” are a good idea, they are able to also be limiting.

“you want to assist you in finding the individual you’re looking for, however do not have to declare or put yourself in a package,” Susie stated. “That sex fluidity is very important for us to accept.”

Final Thoughts

Whether we’re referring to their own innovation, inclusion, or realness, Siren is using dating software area one stage further out of each and every perspective.

And while they are going to increase the amount of beneficial attributes and develop the reach of the occasions in the future, the lasting focus will still be developing dependable interactions the help of its people and standing up to those who make an effort to ruin the feeling for everybody.

“When you need to end up being an arsehole, there are plenty of places to do it, but don’t take action right here,” Susie said. “While we scale, we wish to preserve this notion that reputation and confidence issue, and it’s really all of our committed aim to get results for the society every single day. We have been here wanting to offer people a fighting chance to alleviate loneliness and find a proper physical link.”