It’s projected that online dating websites and apps will earn more than $3 billion in the US alone in 2021. Factors such as social acceptance increased digitalization, and virtual communication have all contributed to the overwhelming growth of the industry.
To tap into this highly profitable niche, all you need is a well-designed and functional website. Once it’s up and running, your dating website could gross millions of dollars per month with little input. The key is to ensure that your site is marketed to the right audience, and includes all the features that dating site users desire.
Building a dating website may sound like a daunting task, with considerable development and design costs. However, with Elementor and WordPress, you can design a fully functional and cost-effective dating website today. Elementor’s features, templates, and drag drop editor allow you to custom-design your very own dating website. Simply follow the steps below and you’ll be up and running in no time.
What should a Dating website include?
Before we begin with our guide to creating the site, we first need to understand the key ingredients of a Dating website and its role. Here are some of the important pages and elements that every Dating website needs:
The homepage is your website’s welcoming page, which signposts all the other important pages and features on the site. It should depict your brand’s logo, catchphrases, images of happy couples celebrating various milestones, and a breakdown of all the features that users can enjoy.
The main section of a dating website’s homepage should be the search feature. This should include all the relevant filters, such as who you’re looking for, age range, location, and other considerations and interests. To encourage users to sign up, you can restrict the search results so they only see limited profiles that are unlocked upon registration.
2. About Us
The about us page on a dating website should detail the Over 50 dating services people behind the site, why it was created, who it’s for, and what makes the website unique in the industry. Like the homepage, the main purpose of the about us page is to convince visitors that the brand is trustworthy, user details are secure, and the many benefits of creating a profile and embarking on an online dating journey.
3. User Profiles
Unlike a conventional business website, the core features and pages on a dating website should be restricted, and only accessible to logged-in users. The key feature of a dating site is therefore the user onboarding process and personalized user dashboards.
Before setting up this area of the site, you should first consider the business model. For a dating site, there are 3 basic options:
This model, used by major dating apps such as Tinder, allows users limited access to the site, but more advanced features are restricted to paying members only.
Which model you should choose depends on the dating niche you’ve chosen, and your target demographic. We recommend researching the industry thoroughly before deciding on your preferred method. If you choose a paid model, you need to ensure that your dating website offers multiple payment processing options.
How to set up user profiles
For a dating website to be successful, the user profiles have to be quite informative, so people can find their desired match. This can be achieved by integrating with social media profiles. This simplifies the onboarding process, as users won’t need to fill out all their details when creating their account.
The other aspect of your dating website to consider is how users can communicate with each other. Simple text-based communication is the easiest to set up, but it’s limited and may dissuade users from signing up.